4 SMART WAYS TO TOPPLE YOUR SKINCARE BUSINESS

Hello, 

I hope you have been reading up on all my articles and teachings lately, the reviews are. coming in like fire 💝 and I am so excited about it all. Do you know you can also be a part of my mailing list? Just dm me ur mail or whatspp it to 08023289156.

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I see a lot of us rushing into 4 major businesses recently in Nigeria and I am mesmerized by tbe ever growing number, I could be wrong but this is my observation and its valid. These businesses are ; Skincare, Perfume oils, hair  and the popular kayanmata( aphrodisiacs) business. 

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Well, my training is primarily focussed on the SKINCARE people, if they can follow my lead, read this up, they would topple their sales, these are proven strategies.

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👑CREATE A FLAWLESS BRAND

I must confess that I am naturally put off by the containers and bottles that some of our Skincare gurus use to contract their businesses, its not attractive, its dull, its bland, its just plain boring and unattractive to say the least..let your brand sparkle with your presentation, this is the first call for attraction. People are largely attracted by what they see, utilise that power to push your sales further, you could have a working franchise with companies even in China at a small cost to get you your desired containers,bottles or even have ur branding done by experts. Do that and come back to thank me. I love what @konyinskincare_@bposhbeautyclinique and @bella_laurette_skincare are doing..so much improvement, so much prettiness..

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👑MAKE ONE OF YOUR PRODUCTS A KNOWN BESTSELLER

This can easily be achieved but a lot of us literally miss it, we want to copy everything our competition is doing and it gets rather confusing and complicated. Your brand is just picking up, why would you have more than 30 products for a business that has not netted #5 million in a year..phew! Only you have a 7 packaged set for Egyptian skin, another 6 for caramel,  another for Halfcaste, another set for Indian etc...it gets more complicated when you also say you have 4 or 5 glowing soaps🤔, please, who is doing this to us? My advise as a brand coach is, do a feasibility study, what do ladies want more, then improve on 1 or 2 products and fly, shake Nigeria with solid advertising, spend money on your branding, package that particular product really well & tell me if sales would not topple, of course! It would🤸‍♀️...learn these things!! refer to @cutemisiano, @gleeskincare @whitenicious..they each have best selling products. This is not a paid Ad, please note.

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👑USE MICRO INFLUENCERS

This is one area we really do not pay attention to and that right there is your ticket to being famous.., it's not just about starting a brand, its more about creating strategies that would make that business flourish and blossom. Get 5 ladies maybe or someone that needs your product, proceed with your journey, let same person have at least a tangible social media presence to also push, do videos to showcase the journey. We want to see tbe face behind the brand, it doesn have to be you, invest in a muse, do you know what that does? Well, it increases your customer base rapidly, she adds her contacts to yours and that's how you begin to gain rapid popularity. I am ready for collaborations if your products are worth trying, please use micro influencers, they are all around you.

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👑DO A LOT OF CONTENT MARKETING

this largely speaks to you not doing direct sales, you are not telling them come and buy, rather, you are showing them the benefits your products has and what it can do for them..it is an indirect way of pushing your product...video marketing.

I love realistic brands who are smart enough to document their journey, one of such person that intrigues me is @angelicglow_skincare. She has taken time to tell you that her product can transform you if utilised as instructed..this is not a paid shout out, she doesnt even know am doing this but she has tried in her own way when it comes to sharing what her skincare can do..invest in videos..tell the story of your brand.

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I shall do a part B about this article as it just intrigues me as I put words down..you are made of more, look within you and produce a banger like Dangote did! Drop your comments and check me on Instagram @Jisolabrandboss

Cheers

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@Jisolabrandboss 💋

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